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Managing Partner | Vice President | External Affairs and Public Relations
As many of you know, four years ago I was offered a post as the Director of Sales and Marketing at Century 21 in Lebanon which added to my existent portfolio of real estate diversity. Prior to that, I was also well established in the real estate market in the U.S and Canada. I spent more than 18 years working in the real estate brokerage industry under most well known brands in the brokerage business such as Century21 and Landmark Group. As BROKERS, referrals make up an important part of our business. We’re not only speaking of receiving referrals-though at present the majority of our clientele seeks us out due to recommendations from previous customers-but also the steady need to refer our clients to other professionals.That’s why we’d like to suggest a mutual referral system. Referrals present a dual opportunity.The most obvious advantage to be gained from referring clients to each other is a larger customer base leading to improved revenue. Particularly in an economy such as today’s, a strong referral system can be the difference between a thriving practice and an ailing one.But there’s another, equally important aspect to referrals.When I hear that someone does excellent work for their present clientele, it seems likely that they will provide outstanding service for the clients I send their way. And in real estate transactions, quality professional brokers can ease the buying and selling process for all concerned. Similarly, when your clients require the services of a capable broker I’m sure you want to be able to refer them to someone whose work will reflect well on you.In a system of capable professionals providing top quality, personable service to each clients, we not only expand our source of contacts, but create improved customer satisfaction, making it more likely that our existing clientele will continue to provide positive word-of-mouth.